Shop Coast Fashion at the Beach

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From fishermen’s smocks to beach pyjamas, the seaside has long held an appeal for fashion enthusiasts. As a place where social rules could be broken, it enabled sartorial excess that would have been frowned upon in town. From the trawler ’fisherlads’ of Lowestoft to Mods and Rockers convening at Margate, the art exhibition Seaside: Photographed at Turner Contemporary shows how the beach has been captured in the lens.

Founded in 1996, UK coast fashion offers a range of reworked transitional pieces that exude style. The label’s printed tops are a wardrobe staple, while floor-sweeping maxi dresses are perfect for formal events. Add a Coast cropped jacket to your outfit to create a polished look with an edge.

Whether you’re looking for casual vacation accessories or a chic daytime outfit, add a straw wide-brimmed hat to your look. It instantly gives off a vacation vibe and works as an alternative to a structured blazer or fitted denim jacket.

Seaside Sophistication: Elevate Your Wardrobe with Coastal-Inspired Fashion

Shop the latest collection from Coast, ranging in dresses, jumpsuits and skirts for every occasion. This season, the brand also has a special Eco-friendly collection made from recycled and lower-impact materials. The label is part of the Aurora Fashions group, which includes brands like Dorothy Perkins, Oasis, Warehouse and PrettyLittleThing. Subscribe to their newsletter for exclusive offers, fashion inspiration and more. The retailer’s ethos is to provide everyday essentials and forever pieces that celebrate the female figure.

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