When it comes to brand perceptions, smell is one of the most influential senses. A How Scent Marketing Enhances Your Brand can evoke a memory and emotion, which makes it a powerful tool for marketers. It has been proven that people remember 5% of what they see, 2% of what they hear, and 35% of what they smell. So, it is no wonder that businesses use a wide range of aromas to promote their products and create a unique atmosphere.
Marketing with Scents
Some companies are more savvy than others, implementing sophisticated scent marketing strategies. For example, in the world of luxury, Rolls Royce uses fragrance dispensers on their buses, giving passengers the pleasant smell of wood and leather to help them unwind during their journeys.
Scent Marketing Benefits
Studies have shown that a pleasant scent can increase sales, cause consumers to stay longer in stores and browse more, and even affect customer satisfaction. This type of marketing is being used across a variety of industries, including retail, hospitality, and even healthcare.
Choosing the right scent for your business is essential, as different smells can elicit different emotions and associations. It is also important to ensure that the scent you choose is consistent throughout your business, as this can help customers become familiar with and recognise your brand. By creating a memorable scent, you can create a unique identity for your company that sets it apart from competitors. For example, the signature Apple Store fragrance combines notes of green apples with mint to evoke feelings of innovation and freshness.